Strategy

iOS Development
Strategy

Why do iPhone Apps need Apple Watch extensions?

How often do you look at your iPhone? As reported by The Daily Mail in 2004, Marketing agency Tecmark found the average user reaches for their smartphone an eye-popping 1,500 times per week! Other studies have reported similar statistics — the Kleiner Perkins Caufield and Byers 2013 Internet Trends Report found a similar statistic — smartphone users may use […]

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Strategy

Is HTML5/JavaScript a Mobile Development Silver Bullet?

Mobile development today has a serious dilemma: on one hand we can’t create the best user experience without designing and coding for each targeted form factor. On the other hand we usually don’t have the budget or staff to start from scratch developing a unique application for each new device we’d like to target. HTML5/JavaScript to […]

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Strategy

Should you use a backend-as-a-service for your enterprise mobile app?

Whether you’re creating a mobile solution for internal (enterprise) use, or a consumer-facing B2C app, one of the fundamental architecture questions you need to ask is whether to build your mobile back-end from scratch on your own — or use a mobile backend-as-a-service (MBaaS) provider. Why do mobile apps need back-ends? A few types of apps don’t […]

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