Why do iPhone Apps need Apple Watch extensions?

How often do you look at your iPhone? As reported by The Daily Mail in 2004, Marketing agency Tecmark found the average user reaches for their smartphone an eye-popping 1,500 times per week! Other studies have reported similar statistics — the Kleiner Perkins Caufield and Byers 2013 Internet Trends Report found a similar statistic — smartphone users may use their phones 150 times per day!

How often do you look at your iPhone? As reported by The Daily Mail in 2004, Marketing agency Tecmark found the average user reaches for their smartphone an eye-popping 1,500 times per week! Other studies have reported similar statistics — the Kleiner Perkins Caufield and Byers 2013 Internet Trends Report found a similar statistic — smartphone users may use their phones 150 times per day!

What does this have to do with the Apple Watch? Or any other connected smart watch for that matter?

Simply this: much of this repeated device usage is “glancing”. How often do you grab your smartphone only to glance at it? Maybe to check the time. Maybe to check if the push notification you noticed is important enough to read immediately.

I don’t “stare” at my iPhone 150 times/day. You probably don’t either. But do I “glance” at it 150 times a day? Probably. You might too (even if you don’t realize it).

The point?

Many who fail to see value in the smartwatch concept rightly conclude that a wristwatch is a poor replacement for a 4–5 inch smart phone screen. No doubt this is true.

But the question isn’t whether smartphone users will replace their phone with a smart watch (they won’t!). The question is whether smartphone owners will wear a smart watch to enable them to glance at bits of information without the need to fish out their smartphone 150 times per day.

I bet many of them will. And when they do, will your app be part of this new way of using mobile devices? Or will your users switch to an alternative that works with their watch?


Originally published at rekerrsive.ghost.io on April 26, 2015.

Author: Rob Kerr

Consultant and expert in software development for the iOS and Android platforms. Microsoft MVP Alumnus.

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